Taxi &Transportation

A custom made 7” screen was recently developed for use in a Taxi environment to deliver information & entertainment and to increase the customer experience.

Objective 

Taxis wanted to introduce a service to its customers which enhances their experience within the taxi while completing their journey. The content needed to be informative, educational & entertaining while also including advertising by local companies which are relevant to the customer base and help to finance the investment being made.

The 7” screens needed to be installed across a large fleet of varying vehicles using the head rest brackets. The challenge was to manufacture a bracket which worked across all these vehicles while holding the screen firmly in position yet being fully adjustable. The screen itself had to be extremely robust to withstand the rigors of everyday taxi life including night-time customers.

Solution

A custom 7“ screen was designed in a mild steel housing with fully protective glass on the front. A customized power supply, used within the automotive industry was also incorporated so that the power board did not burn out over time as the power to the vehicle was switched on & off on a regular basis throughout the day.

The screens had a fully adjustable bracket which held the screen in place on the upright bars of the head rests while allowing the headrests to be fully adjustable. The screens are fully adjustable to maintain the best viewing angle.

Content is updated on demand via a Wi-Fi connection that is available in each taxi.

Outcome

The screens will be installed as each vehicle is brought into the service area so will be fully deployed over a short period of time. The initial reaction from customers has been very positive.

The screens had a fully adjustable bracket which held the screen in place on the upright bars of the head rests while allowing the headrests to be fully adjustable. The screens are fully adjustable to maintain the best viewing angle.

The network of displays will inform riders of the various products and services in and around Vanouver and Whistler, as well as entertain them during their trip. The displays will play a loop of advertisements to customers in a non-intrusive way, thus providing a great experience for taxi customers. Advertisers will be able to display both static and video advertisements for a specified time. Advertisements will cover the entire display thus providing advertiser’s exclusive readership of the content on the display.

Benefits for Taxis

  • Small format displays positioned in the rear of the taxi cab are the perfect way to both target customers for selective marketing whilst ensuring their journey is enjoyable through relevant and timely information.
  • A customer taking a taxi ride is a captive audience for the time they’re in the car. This makes digital signage in this environment the perfect advertising vehicle [DOOH] but also the perfect medium to provide informative and helpful information to improve their journey.